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Marketing Education Suggested Calendar of Units

Pre-requisite performance indicators may be included in an Introduction to Marketing Education course or students may test out of those performance indicators.

Two-Year Program

May include a one-semester Introduction to Marketing course.

YEAR ONE
# Days Suggested Semester One
3 Introduction to Marketing Education, school-based enterprise and DECA
28 Distribution
26 Economics of Marketing
25 Special Project
  • Marketing Research Project
  • Advertising Campaign Project
  • Entrepreneurship Project
  • E-Commerce Project
  • International Marketing Project
  • Merit Award Project
10 Communications and Professional Development
   
  Semester Two
12 Pricing - Marketing Mathematics
25 Selling
36 Promotion
16 Communications and Professional Development
178 Days  

 

YEAR TWO
# Days Suggested Semester One
3 Introduction to Marketing Education, school-based enterprise and DECA
36 Marketing Information Systems
15 Economics of Marketing
25 Special Project
  • Marketing Research Project
  • Advertising Campaign Project
  • Entrepreneurship Project
  • E-Commerce Project
  • International Marketing Project
  • Merit Award Project
10 Communications and Professional Development
   
  Semester Two
60 Business Management
7 Financing
22 Product Service Management
178 Days  

 

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